AUSTRALIAN A-LEAGUE - 'YOU'VE GOTTA HAVE A TEAM'
Client: Australian A-League
Advertising Agency: BMF
Lead Editor: Nick Gulliver
Executive Creative Director: Cam Blacklea
Director / Senior Producer: Brad Goosen
DOP: Pat Frischknecht
Production: National TV Commercial & Campaign
Nick was brought on as an Editor in the late stages of this project, as the Advertising Agency were looking for a new Editor that could bring the storytelling for the new Australian A-league advertising campaign to life. The Agency had been struggling to visually articulate the concept and story of Yoshi, a young 10-year-old football fan, on his journey to finding his own Australian A-League team. This campaign increased game attendance, TV viewership, club membership and helped secure the A League’s biggest ever TV deal. It also inspired millions of Australians to pick an A-League club and won numerous advertising awards.
